Walthers Social Information Processing Theory

There needs to be a message to be shared among the ‘contribute’ and a medium of exchange (Dickson,2003, p 12-13).The message is the pattern of thought, configuration of ideas or another form of response expressed by individuals as behavioral manifestations of thoughts and feelings. These manifestations are encoded into a physical form for being transmitted to the recipients who decode and attach meaning to them. And the medium of exchange falling into three types are presentational, representational and technological/mechanical. Presentational refers to the voice, face and body, representational, books, paintings, architecture and photographs and technological, television, CD, radio, and telephone. (Dickson, 2003)As said at the outset, communication theory comes in different models. This paper would discuss the Theory of Social Information Processing (SIP) selected out of the existing theories of communication and examines whether it is primarily objective or interpretive and where it fits in Griffin’s Map of Theory of Traditions. In other words, the idea of the theory of social information processing being objective or interpretive will be tested as per standards posited by Griffin E (2008) in his Map of Theory of Traditions applying the epistemology, ontology and axiology requirements essential for a theory.The Social Information Processing theory refers to the interpersonal communication development through online as opposed to communication face to face (FtF). This Theory was developed by Joseph Walther in 1992.