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This paper explores the ethical issues involved in the case study and highlights arguments for and against the parents’ request to the photographer’s wife to stop circulating the photograph of their deceased child in light of the teological and the deontological theory of ethics. Ethical Issues Involved In light of the teological theory of ethics Positive outcome Circulation of the photograph is creating awareness in the public regarding the negative ways in which the chemical industry is affecting the health and safety of children. As a result of this increased awareness, chemical industries face increased pressure both from the government agencies and the society at large to change its practices for the better so that they are environment friendly and not a threat to the health of the children. Therefore, the photographer’s wife should continue the circulation of the photograph. The farther it reaches, the more beneficial it gets. Negative outcome Circulation of the photograph might be a cause of pain and suffering for the parents as it reminds them of their dead daughter. Therefore, it is unethical for the photographer’s wife to continue circulating the photograph. … s Although the girl was affected by mercury pollution created by the chemical industry in Japan, yet the chemical industries of the whole world are suffering as a result of use of the photograph as an iconic image against the pollution created by the wrongful advancements of the chemical industries. Many chemical industries may be subject to criticism and scrutiny and undue investigation and accountability unnecessarily when they did not play a role in the child’s disease or death. This imparts the need for the photographer’s wife to ensure that the photograph is used for specific purposes only to indicate the effects of chemical pollution in Japan rather than letting the photograph go viral. However, since she has already failed in that and the geographical limitations have not been respected in this case, it is unethical for her not to control the circulation of the photograph since she is the one who holds copyright of the photograph. Arguments for the parents request Change of circumstances with time Argument supporting the parents’ request is that circumstances have changed since the time the photograph was taken. When the parents had signed the release of the photograph, the child was alive. They might have thought that release of the photograph would create awareness among the public about the adverse impact of the chemical industry’s environment unfriendly practices on the health and safety of children. However, since the child is now dead, it might be a very painful experience for the parents to be constantly reminded about their child, her death, or the cause of her death whenever they come across the photograph. Religious concerns of the parents Another argument in favor of the parents’ request is that they might have religious reasons for raising