The importance of the perception communication at work depending on the Generation X and Generation Y

These diverse attitudes and principles translate differently in a workplace context, with both generations having unique values associated with what constitutes an effective and motivational business model. There are significant gaps in research literature describing what specific characteristics of a business model will motivate and inspire workers to achieve top quality performance in the job roles of Generation X and Generation Y. In most respects, knowledge on both generations tends to illustrate Generation X as an independent and headstrong generation with pre-established principles and values. In opposite accord, Generation Y is presented as more liberal, flexible, and success-minded in the organisational context. This sizeable gap in knowledge specifically includes knowledge of the importance of communications for both generations. …
1.1 Research aims and objectives The aim of this research project is to determine the level of importance of communications in the workplace as it pertains to both generations. This is to determine if communications strategies can be an effective motivational model for both Generation X and Generation Y. This study maintains three specific objectives: Determine what actually motivates both Gen X and Gen Y in a workplace context Determine how both generations perceive communications as a motivational tool Identify proven models of motivation that have been effective in boosting performance for both Generation X and Generation Y. The study will consult with various secondary literature sources to paint a portrait of both generations, with special focus on attitudes, principles, experiences, and expectations for an organisational job role. Results of findings will be compared to a primary research project (which is described in this proposal’s methodology section) to determine whether communications can be considered a viable motivational model for both generations or for a single generation. The results of this study should assist in closing some of the gaps in literature that currently exists regarding motivational strategies for both generations and recommend a new model of motivation that could potentially improve business culture and strategic performance when applied to Gen X and Gen Y. The goal of the project is to create an innovation in knowledge about both generations that can provide new direction for managers in organisations that struggle with Gen X and Gen Y employees to gain top quality performance and dedication to meet strategic goals both short- and