Strategies For Managing the Food Supply Chain in a Modern Retail Environment

Corporate Marketing strategies, especially in the Consumer Food Industry, have undergone a metamorphosis in recent years and the current mantras are High Quality, Lower Pricing, Round- the- year availability, and higher shelf lives for products through refrigeration and cold storage preservation. However, the following constraints need to be addressed to:The food industry has undergone conspicuous changes over the last decade and there is a paradigm shift towards ardent consumerism. In an industry where survival belongs to the fastest and most innovative players, combined with zeal and passion, market leadership is often defined as the ability to surmount competitive barriers and strive for further growth and market creations.All of us form part of the market of Retail trade whose help we volunteer for meeting our daily consumption requirements. The retail market is categorically divided into durable and non-durable segments, durable constituting furniture, equipment, and other products having long service lives, and non-durable which are food, clothing, and other consumables.Retail is the second-largest industry in the United States both in a number of establishments and number of employees. The U.S. retail industry generates $3.8 trillion in retail sales annually ($4.2 trillion if foodservice sales are included), approximately $11,993 per capita. The retail sector is also one of the largest worldwide. Retail trade accounts for about 12.4 percent of all business establishments in the United States. 2 Retail is indeed big and contributes significantly to the National Exchequer in terms of enhanced GNP.But now all that has changed and although retailers are still available, they have been dwarfed by Chain and Multiple stores operating throughout the country with all types of quality goods available under one roof.