Strategic Management

Barclays has been in the field of banking for three hundred years and provides its services in over sixty countries with over seventy-four thousand eight hundred employees.For 2003, Barclays gained a pre-tax profit of £3,845 million. Funds of the Shareholders added up to £16.7 billion and the Tier 1 capital ratio was 7.9%. Barclays consists of 7 business grouping Barclays Africa, Barclaycard, Barclays Capital, Barclays Global Investors, Barclays Private Clients, and UK Banking. There objective to generate value by means of building a virtuous circle of content stakeholders. They gain benefit by handling a changing global market as well as brand development. On the other hand, its control style is a calm relationship and has less control over the businesses as well as its strategy is the decisions of the Executives Barclaycard is a wholly-owned subsidiary of Barclays PLC, set up in 1966, and is the UK leading and first credit card business. It offers a full range of credit cards to customers and can be used to pay for goods and services together with card payment facilities to retailers and other businesses. Barclaycard provides more than 11 million credit cards in Europe, Africa, and the Caribbean. The business has four divisions Barclaycard has been a brand in the UK. It was synonymous with the term credit and also with VISA which was its first franchisee. It faced earlier threats from MasterCard affiliated Amex cards and Diners club cards which it successfully completed. It also added MasterCard affiliation in due course to reduce the level of competition.The aim of this report is to select an organization to use as a focus and thereby enrich my knowledge of its performances, strategy, and the challenges that it is facing in this competitive world. And also by using strategy analysis and techniques is to develop the keyrecommendations and challenges that the organization is facing.