Marketing Plan for Harvey Norman

Due to the high demand of electronic products both locally and internationally, Harvey Norman Company has opened different stores to cater for the different needs of their customers both locally and internationally. The market situation analysis for the company indicates that the company has increased its sales significantly over the last years despite the harsh trading conditions they have operated. However, their retail spending has been largely affected by debt they have accrued both internally and externally. This is negative to the grot of the company, since most customers have decided to shop online because of the readily available substitutes for the products produced by the company by other companies (Synnot Fitzgerald, 2007). Harvey Norman Company faces stiff competition from other companies dealing in similar products because of its large scale production tendencies. There are many companies that form strong competitive force for Harvey Norman Company dealings. Theses are companies that also share similar market as Harvey Norman Company, therefore, are major competitors for the company as they also target similar customers like Norman Harvey Company. Most major competitors for the company originate from the United States. … According to the PESTLE analysis, there are different factors affecting the operation of Harvey Norman Company. These factors range from political, economic, social and technological. Political factors affect the company’s operation in terms of regulations placed by the government to control various activities being conducted by the company. Harvey Norman Company is both affected by internal and external regulation. Despite some of these working towards the growth of the company, others create conflict within the company, therefore, making the company unable to achieve its goals and objectives. Harvey Norman Company is forced to take into considerations various clauses stipulated by the law so as not go against specific regulations set by the government in their course of operation within different countries. An example is the environmental clause which is there to protect the environment from toxic waste or substances produced by companies. Moreover, there are consumer laws also plays a significant role in determining the success of the company. This is because all companies dealing in the same or different line are always eager to achieve a competitive advantage of their competitors. Harvey Norman Company is forced to adopt different consumer laws in the different countries they sell their products in despite some of the laws being unfruitful to their profits. Harvey Norman Company has devoted its time in concentrating on the society and engaging in various ways that has played in improving people’s way of life. In its contribution to charitable organizations, the company has show to the world that it not only concerned about their profits, but to the welfare of all their stakeholders which forms the current Harvey Norman Company. In addition,