Apple Inc. is a company that manufactures electronics such as computers, mobile devices, as well as, developing software programs (Trautschold, Rene and Mazo 207). The iCloud is a system with features, which allow sharing of information, protection from device thefts, back up data services and more. The system was developed to curb the problem of theft and hacking in the cloud. The system has so far proved its efficiency due to the mechanical systems applied, but, the power of seeing has also contributed to its success.
Michel Foucault, a French philosopher, argues in his book, Discipline and Punish, that, the effectiveness of surveillance systems does not rely on mechanisms used, but, rely on the fear and doubts of the subjects towards the authority and the systems (Foucault 34). In the case, of the iCloud system, therefore, one can argue that thieves and hackers tend to reduce their acts due to fear of invasion of privacy that would follow if they are caught up when performing those acts. In other words, mobile thieves will not go on grabbing people their iPads, iPhones and more because they fear to be caught up due to the existence of the iCloud systems.
The purpose of this study is to explore the exact ways in which panoptic surveillance contribute to the effectiveness of the iCloud systems. Also, Foucault’s ideas will be developed in order to make them fit in many areas of applications, for example, in offices, classrooms etcetera. As stated earlier, iCloud serves three major purposes to the Apple consumers. First, consumers using the iCloud applications can send videos and snapshots to their friends and family from the remote locations. Additionally, they can send alerts based on the specific locations to their families in case of anything, for example, accidents, attacks or demonstrations. They can report when they arrive home or in their