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Table of Contents1.0 Executive Summary……………………………………………………………………………………………… 12.0 Introduction ………………………………………………………………………………………………………… 2 3.0 Corporate Vision ………………………………………………………………………… 24.0 Mission Statement ……………………………………………………………………….. 5.0 Corporate Goals……………………………………………………………………………6.0 Environmental Analysis…………………………………………………………………………………………. 6.1 Political………………………………………………………………………………..6.2 Economic………………………………………………………………………………6.3 Cultural………………………………………………………………………………..6.4 Technological………………………………………………………………………….6.5 Environmental…………………………………………………………………………6.6 Legal……………………………………………………………………………………7.0 SWOT Analysis ……………………………………………………………………………………………………. 7.1 Strengths …………………………………………………………………………………………………… 7.2 Weaknesses………………………………………………………………………………………………… 7.3 Opportunities………………………………………………………………………………………………. 7.4 Threats ………………………………………………………………………………………………………. 8.0 Marketing Objectives  ……………………………………………………………………………………………. 9.0 Market Segmentation……………………………………………………………………………………………….10.0 Marketing Mix Strategies ………….………………………………………………………………….. 10.1 Product……………………………………………………………………………..10.2 Price………………..………………………………………………………………10.3 Place………………..………………………………………………………………10.4 Promotion…………………..………………………………………………………11.0 Implementation and Evaluation Chart ……….……………………………………………12.0 Conclusion …………………………………………………………………………………………………………… 13.0 References ……………………………………………………………………………………………………………