Business Proposal Canal and River Trust

…..….7 5.4 Description of Current Target Methods and targets…………………………..………….9 5.5 The Entrepreneurial View………………………………………………………………..10 6.0 Opportunity Recognition.……………………………………………..………………..11 6.1 Main Ideas to improve the organization’s growth……………………………………..11 7.0 Proposal Product/Service Details……………………………………………………….12 8.0 Capacity and Resources…………………………………………………………………12 9.0 Marketing………………………………………………………………………………..13 10.0 Growth………………………………………………………………………………….13 12.0 SWOT Analysis…………………………………………………………………………20 11.0 Implementation…………………………………………………………………………21 12.0 Ref… .……………………….23 15.0 Referencing……………………………………………………………………………..24 16.0 Appendix………………………………………………………………………………..25 3.0 Mission Statement To widen the enjoyment of our waterways today whilst protecting them for future generations 4.0 Executive Summary This proposal outlines the reasons why Canal and River Trust, a charitable organization in charge of waterways in England and Wales deserve financial consideration in its quest to diversify its sources of income. The trust is by far one of the organizations that have made the most positive impact on the society. It has enabled generations born 200 years after industrial revolution to see the works of two centuries back (Burns, 53). Contributions of this trust are priceless, and no formation of words can express how much the appreciation it deserves. Other than this tremendous involvement in upholding national heritage, the trust has an impressive foundation for financial management. Other than providing services that are core to the society, the trust has in its strategy a viable business plan that is sure to bring back the capital base within the shortest time possible. 5.0 Introduction 5.1 History of Canal and River Trust Canal and River Trust are proud guardians of historic rivers and canals. The trust also protects aqueducts, bridges and several other heritage structures constructed along the rivers and canals. It explains the reasons behind the building of canals and why there is need to preserve them. (Beaver, 85) Canal and River Trust was created as a charitable trust and endowed the authority to care for the waterways of Wales and England. The management of