Business Environment And Strategic Management (RIM)

RIM designs and develops the wireless email services for BlackBerry Phones. In the year 1999, RIM had transformed the global mobile industry with the beginning of BlackBerry solution (Research in Motion (a), 2012, p.9). RIM aims to sustain its position in the telecommunication industry by emphasising on the advancement of two-way wireless technologies as well as by enabling applications.
RIM was instituted in the year 1984 and is headquartered in Canada. The common shares of RIM are traded in the NASDAQ as well as the Toronto Stock Exchange. As of March 2012, the company employs around 16,500 employees and has around 524 million shares outstanding (Research in Motion (b), 2012). As on March, 2012, RIM has a fortified balance sheet consisting of around $2.1 billion of cash, cash equivalents and investments and only a small percentage of debt. For the financial year 2012, the annual revenue of RIM was of $18.4 billion, while its net profit was $1.2 billion. Therefore, the earnings per share of Rim for 2012 were $2.22 per share. Around 40% of the company’s sales take place in the UK, UK and Canada (Research in Motion (a), 2012, p.13).

With the help of BlackBerry platform, RIM provides a superior wireless communications service by means of push-based connectivity, in addition to offering industry’s best security and project manageability….
With the help of BlackBerry platform, RIM provides a superior wireless communications service by means of push-based connectivity, in addition to offering industry’s best security and project manageability. The company provides outstanding radio performance and also enables distinguished social applications like BBM that endow the users with propinquity, efficiency and association (Research in Motion (a), 2012, p. 11. Research in Motion (c), 2012.). The major competitors of RIM in the segment of mobile operating system platforms comprise of Nokia Corporation (Symbian), Apple Inc (iOS), Microsoft Corporation (Windows Phone), HTC Corporation, Google Inc (Android) and Motorola (Research in Motion (a), 2012,p.9). 1.2. The Wireless Communication Industry The wireless communications business sector engages in the conditioning of wireless voice as well as data services by means of radio frequency technologies on an array of rivalling wireless systems. These systems characteristically consist of a distinctive voice layer as a result of which the data transmission layers have been deployed consequently. The most extensively installed wireless voice as well as data networks consist of CDMA/1xRTT/EVDO and GSM/GPRS/EDGE/HSPA (Research in Motion (a), 2012, p. 10). GSM/GPRS/EDGE/HSPA and CDMA/EVDO, the two key global voice and data systems persist to be advanced to provide superior speeds as well as augmented abilities to sustain the concentration of subscribers in the same as well as fresh radio frequency spectrums. The rollout of these technologies is well underway and commercially available in many markets around the world (Research in Motion (a), 2012, p.10). In the financial year 2011, the next generation systems (4G) like