Communication is the transfer of information and understanding from one person to another person. It is a way of reaching others by transmitting ideas, facts, thoughts, feelings, and values. It is the goal of the receiver to understand the message as it was intended.When communication is effective, it provides a bridge of meaning between the two people so that they can share what they feel and know. By using this bridge, both parties can safely cross the river of misunderstanding that sometimes separates people.Society cannot exist without communication. If there is no communication, coordination of work will not be possible as well as the establishment of social relationships. Communication helps accomplish all the basic social functions so that groups even with varying cultures can achieve their goals and meet their challenges.When communication is effective, it tends to encourage better performance and understanding overcoming cultural and language barriers. People understand their roles better and feel more involved in them. In some instances they will even voluntarily give up some of their long-established privileges because they see that sacrifice and compromise are necessary.Open communication is generally better than restricted communication. In effect, is people of different cultures know the problems society is facing and hear what the higher-ups are trying to, they will usually respond favorably.Not only is it important to know and observe common practice about the nature of the underlying relationships (intimate, friendly, work-related, or casual) between two parties. it is also imperative that these practices prevail.For example, Latin American and Asian cultures generally favor closer distances for personal conversations, and workers in Arab countries often maintain extremely close contact. Therefore, the sender should be aware of cultural norms and the receiver’s preferences, and make an effort to understand and adapt to them.